Xpress Brands Incorporated (d/b/a/ All Star Challenge Cheer and Dance National Championships and Spirit Xpress has joined the Varsity Brands Inc. (Varsity) ensemble of companies
4/23/2008 2:32:36 PM
DURHAM, N.C. , April 16, 2008 – Xpress Brands Incorporated (d/b/a/ All Star Challenge Cheer and Dance National Championships and Spirit Xpress) announced that it has joined the Varsity Brands Inc. (Varsity) ensemble of companies. Varsity is the nation’s largest provider of services and products to the spirit market. In 2000, Xpress Brands was created to cater to a specific and fast growing component of that market -- all star cheerleading and dance. The result is a highly successful and popular National Championship series and Camp program dedicated specifically to the unique needs and desires of cheerleading programs."Xpress Brands has been the catalyst for change in the way people think a competition and camp should be. By joining forces with Varsity, we can benefit from its global reach and leadership to deliver a more comprehensive, innovative and value laden competition and camp experience for our existing clients and create more opportunities for new programs to discover exactly who ‘Xpress Brands is,” said Don Collins, President and Founder of Xpress Brands. "I'm confident that with this partnership we'll have the flexibility and resources needed to pursue our goal of creating a truly unique competition experience that has our clients coming back event after event.”
“The Xpress Brands team is a highly dedicated group of individuals who have an excellent reputation in the industry," says Jeff Webb, Chief Executive Officer of Varsity. "Our companies share similar values; we both put the safety of our competitors first and are committed to improving their experiences through innovation. Together, we are natural partners to provide the highest level of quality and value to our customers,” added Webb.
“When the acquisition is complete, Xpress Brands will retain its brand identity and will continue to operate its events as it always has,” said Collins. “We will also now be in a position to offer our customers the many benefits that come from being a part of Varsity.”
Xpress Brands will continue to be based in Durham, NC, and Xpress Brands employees will remain with the company. With Varsity's resources, partnerships, and global leadership, Xpress Brands is positioned to build on its success as one of the country’s most popular destinations for all star cheer teams.
For more information contact:
For Xpress Brands: Dennis Worley
Dennis@xpressbrands.com
(919)523-6454
For Varsity Brands: John Newby
Jnewby@varsityspirit.com
(901)387-4382
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